How a Small Business Can Get Started on Twitter

Twitter – the latest social media phenomenon has grown massively in recent months and it should be a key tool in your business armoury.

Twitter lets you publish 140 characters or less bits of information about yourself or your business onto a dedicated business page, to get success you need to encourage others to be your followers and as such this will ensure your messages grow to an ever larger audience.

So here are my top Twitter tips to get a business started.

1. Sign up for a new Twitter account using your business name, keep it short and sensible and if possible try and keep it relevant to your business – this is so you can be easily found by other.

2. Alter the look of this page with a photo, TweetBack, URL of your company website, maybe your business logo, image.

3. Now go search for users maybe in a similar industry, leads, you can even get Twitter to trawl your Gmail or similar to see who in your mail box has a Twitter account so you can invite them -all through Twitter. When you have found them – follow them, they are the most likely to be responsive to people/organisations they know and are more likely to follow you back.

4. I get asked a lot, ‘how often should I tweet’ and it in truth there is no golden rule just try and keep it consistent so don’t go days without tweeting, to start with 1 or 2 times a day should be fine. As you get more familiar then you can begin to use some of the many Twiiter add ons to improve what you do, I like TweetDeck myself.

5. Keep Tweets interesting you only have 140 characters, so thing would you really like to read this?

6. Links to other useful resources in your industry or thanks or maybe just hints and tips are all liked on Twitter and help to give your Twitter feed a useful feel to it.

7. Finally always reply to direct messages, if someone has bothered to send you a direct message you need to reply.

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